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VA are the initial letters in the family name of three generations of Roman jewelers. ID represent the ideas at work. A synthesis of artistry and creativity of a firm ever in search of the evolution of form and design. Since the late 1960’s until the 90’s VAID has been able to supply some of the best European jewelry stores such as: Boucheron, Van Cleef & Arpels, Fred,Chaumet, Mappin & Webb in Paris; Graff, Asprey and David Morris in London; Boucherer in Switzerland; Bvlgari and Faraone in Italy to name the better known. With the Bvlgari organization VAID has had and has yet a business relationship that continues since 1965.